In this webinar, Greg Piechota, Researcher-in-Residence at the International News Media Association, examines how artificial intelligence is transforming the entire media environment by reshaping how consumers find, value, and pay for information, how competitors emerge, and how industries reorganize around new sources of power.
He argues that AI is not merely a technology shift but a systemic one, altering value flows, coordination, and advantage. For publishers, this means navigating both what they can do with AI – from automation and personalization to productivity and new revenue models – and what AI may do to them, as it intermediates audiences, redefines scarcity, and redistributes attention.
Downloadlink slides here